Literary Marketing 2.0
Those of you that know me have heard me talk about this for a while. A web series is a fantastic tool for marketing just about any entertainment IP but it has to be done right. Make the web series a quality piece of content that can stand alone and truly be a part of the transmedia role-out of the IP and it will succeed in promoting the primary piece of the IP. Below is a great example of this (full disclosure: Big Fantastic is a UTAO client).
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